Category: WhatDoYouWantToHear Booth
What do you need to hear? Can you imagine living without your 5 senses? Through touch, sight, sound, smell, and taste we are able to experience every emotion from euphoria to fear. Every one of our 5 senses creates a physical feeling sense in our body that might evoke a memory or a body sensation like tingling.
How does our hearing play a part in wellbeing? What do we humans need to hear? My first thought is the sound of a parents voice or perhaps just pure and simple communication.
According to Brene Brown, a social work research professor at the University of Houston, author and speaker of one of the top 5 TED talks in the world, belonging to a community where human interaction prevails, is the key to true happiness. We can start to build community in online social forums but until we move to a venue with human interaction and authentic communication we will not experience our own vulnerability. When we allow ourselves to be vulnerable, we can then emotionally connect and as a result, feel a sense of belonging or community.
Learning how to authentically communicate our gratitude for our loved ones is one way to deepen the roots of connection and love. My research reveals 5 things all humans need to hear:
- I Love You – Too often people just throw these words around. Take the time to feel it before you say it. Look the person in their eyes, and for a couple of seconds do nothing else but that. Feel the strong connection with them, feel the love, and only then say “I love you”.
- Thank You – Saying thank you is the simplest way to show gratitude. It doesn’t cost you anything and it means everything to the other person.
- I am sorry – Too often we say “I’m sorry” for something when it is not necessary. Have you noticed how we don’t say “I’m sorry” when we really should? So yeah, we should be saying “I’m sorry” more often, but say in at the right moment. And mean it.
- You are enough – We continuously hear how we should be skinnier, or work harder, or do more, or dress better… There is so much social pressure that most of us have forgotten that, we are enough. So remind the ones you love that they are enough exactly as they are, right now.
- You can do it – As often as you can, encourage others. Saying “you can do it” can literally change a person’s perspective. You will help them set their mind to “I can,” so they will.
At Lucid Audio, in the spirit of expressing love and gratitude, we built a special booth and put a simple phrase on the door: “What Do You Need To Hear?” One-by-one, individuals walked inside the booth, put on our Hearing Headphones and, much to their surprise, listened to pre-recorded messages of love and adoration from their friends and loved ones around the world.
Watch the video to see how the recipients reacted to hearing how others feel about them. And as you watch, think about who in your life could use hearing your words of love, gratitude, and encouragement.
Lucid’s Hearing Headphones provide revolutionary AMPED technology that amplifies outside sound up to 9x its normal volume. Now you can LISTEN TO MUSIC, TAKE CALLS, AND HEAR SOUNDS AROUND YOU.
Ryan, a Partner at the Multiplier Effect, helped to create Lucid Audio’s recent video where unsuspecting people entered a booth only to be showered with words of gratitude, love, and encouragement from their friends and family.
I spoke with Ryan to learn more about the ideation and creation process for this video. Our interview is below:
Savannah: The concept of the video is so touching! How did you come up with it?
Ryan: The concept came about through conversations with Art Alliance Austin. They wanted Lucid to participate in their annual art event, Art City Austin, so we began brainstorming unique and creative ways for us to get Lucid involved. We knew we wanted to incorporate the idea that Lucid Audio products, through their AMPED Technology, ensure you don’t miss many of life’s special moments but we weren’t sure how to execute on that big of an idea at first. After some thought, we had a lightbulb moment… let’s create a once-in-a-lifetime experience where people are able to hear how much their friends and family really care about them. We knew immediately we had the right idea – it speaks to the very heart of what Lucid is all about – people – and helping people live more fulfilling and inspired lives!
S: So how did production work?
R: We got a really talented artist, Matthew Winters, onboard to help create the booth. We also got Circus Picnic involved since they had worked with us on other video projects in the past and we had a lot of trust in their abilities to execute on an idea like this. When I pitched the idea to Circus Picnic, I remember Jefe, one of the Producers at Circus Picnic, said he got goosebumps. They loved the underlying theme and concept and couldn’t wait to get involved. Both Matthew and Circus Picnic were essential to the process and production.
S: What were some especially memorable moments for you in producing this video?
R: There were lots of meaningful and sweet moments. I had a couple friends who participated in the experience and getting to watch them hear all those amazing, heart-felt messages was very moving for me. The anticipation was nerve-wracking, but exciting. I felt nervous all day because it’s basically like doing a surprise party for 10+ different people in one day – it was intense. And you want it to go super smoothly so everyone gets the most out of the experience.
S: What was most surprising to you about the whole process?
R: I don’t think I anticipated how impactful it was for people to simply hear friends and family express love and gratitude like that. I know that in-person, eye-to-eye, face-to-face, communication can be really impactful. But it was beautiful to witness the power of words. It was a good reminder for me that expressing love and gratitude, whether that is over the phone or in whatever form, can be extremely is powerful.
S: Any last thoughts?
R: I’m really grateful to be working with a company like Lucid that is so supportive of ideas like this – their desire to help people is unmatched. The people at Lucid Audio really believe in their mission, and this video is evidence of the vision. It starts with Tim (the CEO) and ripples through everyone at Lucid that I’ve had the pleasure to meet. At Lucid, people seem to be lit up by what they’re doing, helping people hear better!
I recently sat down to interview Dustin, who works with Circus Picnic, a creative video and entertainment studio based in Austin, Texas. Dustin and his team at Circus Picnic played a crucial part in producing our most recent video in which unsuspecting people walked into a sound booth to hear the voices of their loved ones sharing thoughtful words with them.
The video is touching, and it looks like a challenge to produce, so I wanted to learn more about the process from Dustin! Below are his answers to some of the questions I asked him.
Savannah: Tell me about your experience filming the video.
Dustin: It was a really surprising and uplifting process. I didn’t realize how many moving parts there would be and how challenging it would be to get ahold of so many people. We were relying on the friends and families of our subjects to take the lead. It was amazing to see how people stepped up to the challenge. When we would reach out to these strangers and tell them that we were putting this on for their sister or family member, etc, there was almost this breath of relief. It was like they had been in search of this exact opportunity to share how important that person was to them.
S: That seems like a complex process. Could you tell me more about the logistics of getting the messages?
D: Well, the way we set it up was that we had kind of a secret agent who was the point person with each of our subjects. This point person would help us get in contact with the family and the loved ones. The process of taking the recording was pretty low-tech. They would email or text the audio recording to us. So, 2 weeks before the shoot, I was getting text messages from people whose numbers I didn’t know and it was people leaving heartfelt messages for their loved one! It continuously made my day.
S: How did you pick the people to go in the sound booth?
D: We wanted to pick people who we felt needed or deserved a pick-me-up, or people who might really be experiencing some challenges in their life and could benefit from being showered with love and gratitude. So, between the people who were involved in making the production, we identified people in our networks who might fit that mold.
S: How did you get the chosen people to the phone booth?
D: It was a challenge getting people to the event without knowing it. We had to confirm that they were going to be available to be there, and that our undercover agent would also be available to bring them to the event. We had their friend reach out to them and invite them to the event by telling them they had free tickets to this art show, and asked if they wanted to come along. On site, it was very tricky to have everything line up perfectly. We had someone scheduled to come to the booth on the hour every hour. It was tricky to make sure that people didn’t overlap. We were on the phone texting our undercover agents throughout the day, but it worked out.
S: Tell me a little bit more about the setting.
D: Art City was at the Long Center in Austin, Texas. It had a ton of artists come and display their work in tents. We were halfway down the first long strip of tents. Our “undercover agent” would would tell us when the person was approaching so we could be prepared.
S: How did you create the booth?
D: Creating the booth was also interesting because we had a back and forth about the best way to do this. We wanted to have a camera straight-on shooting their reaction. We wanted it to be an intimate experience, so there was some two-way glass and a camera behind it so we could film their reactions.
S: What happened when a random person walked into the booth?
D: We had created what we called “a universal set of compliments and affirmations.” Our team in the office recorded positive messages that were not specific to any one person. They were just good reminders of things like how unique people are and trying to lift people up and brighten their day. The universal recording was playing in between participants arriving. Though it’s not included in our main video, the universal recording features the voices of several people. It felt like these people were in the booth with you. The recording would play for about 30 seconds to a minute. People chose how long they wanted to listen for.
S: What was the inspiration behind all of this?
D: We, in general as a society, generally have trouble receiving compliments. We have trouble listening to positive feedback. Often, there’s a challenge of expressing yourself and telling people how you feel. But there’s also the challenge of accepting positive feedback. We are all hyper-self-critical and just generally take issue with that. We filmed on April Fools Day. So we wanted to create the nicest April Fools prank ever. A great way to do that, we thought, would be to shower them with compliments. We wanted them to just stop everything they were doing and just receive love from their family and friends.
We are so impressed with Dustin’s work and his immense knowledge! Thanks, Dustin and Circle Picnic! So, how are you going to #ExpressLoveToday? Let us know in our comments section!