Reflections on “Throwing 10+ Different Surprise Parties in One Day!”
Ryan, a Partner at the Multiplier Effect, helped to create Lucid Audio’s recent video where unsuspecting people entered a booth only to be showered with words of gratitude, love, and encouragement from their friends and family.
I spoke with Ryan to learn more about the ideation and creation process for this video. Our interview is below:
Savannah: The concept of the video is so touching! How did you come up with it?
Ryan: The concept came about through conversations with Art Alliance Austin. They wanted Lucid to participate in their annual art event, Art City Austin, so we began brainstorming unique and creative ways for us to get Lucid involved. We knew we wanted to incorporate the idea that Lucid Audio products, through their AMPED Technology, ensure you don’t miss many of life’s special moments but we weren’t sure how to execute on that big of an idea at first. After some thought, we had a lightbulb moment… let’s create a once-in-a-lifetime experience where people are able to hear how much their friends and family really care about them. We knew immediately we had the right idea – it speaks to the very heart of what Lucid is all about – people – and helping people live more fulfilling and inspired lives!
S: So how did production work?
R: We got a really talented artist, Matthew Winters, onboard to help create the booth. We also got Circus Picnic involved since they had worked with us on other video projects in the past and we had a lot of trust in their abilities to execute on an idea like this. When I pitched the idea to Circus Picnic, I remember Jefe, one of the Producers at Circus Picnic, said he got goosebumps. They loved the underlying theme and concept and couldn’t wait to get involved. Both Matthew and Circus Picnic were essential to the process and production.
S: What were some especially memorable moments for you in producing this video?
R: There were lots of meaningful and sweet moments. I had a couple friends who participated in the experience and getting to watch them hear all those amazing, heart-felt messages was very moving for me. The anticipation was nerve-wracking, but exciting. I felt nervous all day because it’s basically like doing a surprise party for 10+ different people in one day – it was intense. And you want it to go super smoothly so everyone gets the most out of the experience.
S: What was most surprising to you about the whole process?
R: I don’t think I anticipated how impactful it was for people to simply hear friends and family express love and gratitude like that. I know that in-person, eye-to-eye, face-to-face, communication can be really impactful. But it was beautiful to witness the power of words. It was a good reminder for me that expressing love and gratitude, whether that is over the phone or in whatever form, can be extremely is powerful.
S: Any last thoughts?
R: I’m really grateful to be working with a company like Lucid that is so supportive of ideas like this – their desire to help people is unmatched. The people at Lucid Audio really believe in their mission, and this video is evidence of the vision. It starts with Tim (the CEO) and ripples through everyone at Lucid that I’ve had the pleasure to meet. At Lucid, people seem to be lit up by what they’re doing, helping people hear better!